GK Child Clinic
A website for a booming pediatric clinic, designed to provide a seamless and reassuring digital experience for parents!
Duration - 6 design sprints
My role - Product designer
My responsibilities
User Research, UX Writing, Wireframing, Prototyping,
Usability testing
The problem
The lack of a unified platform to book appointments online while accessing vital information like immunization schedules and child development milestones.
The Goal
Create a user-friendly website that streamlines appointment booking while providing easy access to immunization schedules and child milestone tracking.
UX Research
A mixed-methods approach, including interviews with five participants to understand their needs, challenges, and expectations for a pediatric clinic’s online platform.
Target Audience
Existing patients seeking a more convenient way to manage appointments and new patients looking for trusted pediatric care with easy online access to essential services.
Pain Points
User Persona
User Journey
Competitive Analysis
A user-focused competitive analysis was conducted on two pediatric clinic websites, evaluating them based on key factors such as Ease of Navigation, Usability, Load Time, and Responsiveness. Insights from this analysis helped identify gaps to create a better ux experience for parents.
Ideation
Features
1. Book multiple modes of appointment
2. Information of the Clinic
3. Check the child's Immunization schedule
4. Track the baby's developmental milestones
What would we do without sticky notes?!
User Navigation
Paper Wireframes
Digital Wireframes
Book Appointment
Scrollable Home
Lo-Fi Prototype
A low fidelity prototype of basic user navigation including Home & book appointment.
Usability Study
Feedback - The lo-fi prototype usability study denoted that users needed a 'Follow up' appointment scheduling option instead of manually booking every time.
​
Change - A 'Follow up' option was added to User Profile to facilitate hassle free follow-ups​
Design Principles
Consistency
Visual hierarchy
Simplicity
Clarity
before
after
Hi-Fidelity Prototype
Scrollable Home
Primary user navigation
Landing Page
Book Appointment
Check Immunization Schedule
Track Baby Milestones
Access FAQs
Register
Read Health Blogs
Contact Us
Profile
Login
Services tab
Full Prototype
Information Architecure
Design System
Prototype Map
My beloved part of the entire process - Admire the flow after all the work is done!
Results
Accessibility Considerations
Project Takeaways
​Understanding the problem and audience deeply before designing solutions is crucial. Do not assume the needs of users.
A user-centered approach does ensure that the final product effectively addresses real needs and enhances the overall experience!
-
Implemented high color contrast to enhance text readability, aligning with WCAG guidelines.
-
Used clear and simple language to ensure easy comprehension for all users.
-
Enabled keyboard navigation for a more inclusive browsing experience.
Going Forward
Continuous refinement and inclusive design will be vital to further improve the website’s user experience. The product should also be future proof for changing consumer needs of different parent generations. I’ll be in constant touch with the client to monitor the usability.
“People ignore design that ignores people.”
- Frank Chimero, Designer