Amille
A pioneering dating app, designed to take virtual bonds to in-person - A crack at de-digitalizing human connections !
Amille is a blend of three beautiful french words I love: amis, amour & famille - meaning friendship, love & family!
Duration - 10 design sprints
My role - Co-Founder & Product designer
My responsibilities
Ideation, User Research, UX Writing, Wireframing, Prototyping, Usability testing, Market Research, Strategy
The problem
Most modern dating app matches fail to progress beyond digital interactions, leading to superficial connections and missed opportunities for meaningful real-life relationships.
The Goal
Create a user-friendly mobile app that encourages and facilitates in-person dating, bridging the gap between digital links and real-world relationships.
UX Research
A mixed-methods approach, including surveys (200 participants) and interviews (30 participants), was used to understand dating behaviors, challenges, and preferences regarding online interactions compared to real-life connections.
sample of interview notes & survey questions
Target Audience
College students in New York City looking to date, but are frustrated with existing solutions
Pain Points
User Persona
User Journey
Competitive Analysis
UI : A user-focused competitive analysis was conducted on four major dating apps, evaluating them based on key factors such as Ease of Navigation, Usability, Load Time, and Responsiveness
Market : Comprehensive market research was conducted on up to 100 dating apps
eat sleep spreadsheet repeat
Ideation
Features
-
Amille Hubs – Partnerships with local businesses offering discounted spots for virtual matches to meet in person, encouraging real-life connections.
-
No Paywall – Full access to essential features without hidden fees, making dating more accessible.
-
Increased Security – Enhanced verification and safety measures to ensure genuine profiles and safer interactions.
-
Milestone Rewards – Gamified incentives for quality engagement, rewarding users for progressing from chats to real-life dates.
The team
Work on a random 2 am!
User Navigation
Paper Wireframes
Digital Wireframes
Scrollable Profile 1 & 2
Match!
Amille Hubs
Acces Matches
Chat & AI Coach
Book a date
Lo-Fi Prototype
A low fidelity prototype of basic user navigation from exploring a profile, liking & matching to chats
Amille hubs & book a date
Usability Study
Feedback - The lo-fi prototype usability study indicated that users found it unintuitive to access matches/chats & book a date separately
​
Change - A 'More' option was added within the match chat screen, involving 'book a date' & 'milestones' for a more fluid experience
before
Design Principles
Responsive app design
Consistency
Inclusivity
Intuitive design
after
Hi-Fidelity Prototype
Primary User Navigation
Start
Explore Profile
Like a Profile
Match!
Access Matches
Chat & AI Coach
Amille Hubs
Book a date
Standouts
Likes
Profile + Settings
Milestones
Wellbeing
Edit Profile
Create Profile, Add pictures
Verify me
Full Prototype
Information Architecure
Design System
Prototype Map
The sense of accomplishment you have when you adore the final flow!
The product hasn't been rolled out yet
Results
Accessibility Considerations
Project Takeaways
Conducting the ux research was challenging yet rewarding. Coordinating the logistics required meticulous planning and data analysis, but taught me a key lesson - the significance of empathy in user research.
Placing ourselves in the user's shoes, listening to them & making them feel comfortable are paramount.
-
High color contrast to improve text readability, adhering to WCAG guidelines.
-
Screen reader compatibility for visually impaired users using Logical focus order.
-
Integration of voice command to enhance accessibility for users with mobility challenges.
Going Forward
​Amille has taken me closer to understanding a user than before. It has reinforced how diverse user opinions shape a product, and integrating them ultimately led to something I’m proud of. However, I'm well aware that learning never stops—there’s still so much room to grow. I’m excited to continue learning. ​​
"A user interface is like a joke. If you have to explain it, it’s not that good”
- Martin LeBlanc, CEO and founder of IconFinder